Search engine optimization , also known as placement and positioning, is the process of optimizing and promoting a website over the Internet for top rankings in search engines . Website optimization , thus, is the process of improving a web site so that it tallies with search engines algorithms and thus stands a higher chance of quicker indexing and higher rankings. It’s the first step in achieving higher rankings. Only after optimization can you submit a site and hope for good results Importance of Search Engine Marketing The vast majority of Internet users find new web sites by using search engines . A position within the top 20 listings of a major search engine tremendously increases traffic to a web site. It’s low-cost! Online advertising, such as banner campaigns, can be quite expensive. Search engine Seo Packages placement , on the other hand, can be a low-cost process. Although some search engines have “pay-per-click” programs and paid submissions, there’s no reason why one can’t significantly increase one’s site’s traffic by simply understanding and applying optimization strategy. High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engines such as Google can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted — it will consist of people who set out to find exactly what your site has to offer.